Coach Basics

New Coach Training

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” –Dale Carnegie



How do you strike up a conversation with someone in person or on social media? Simple—you just do it! I know that initiating a conversation isn't always comfortable, so here are a few suggestions to help you:


First, when you're just starting up a conversation, remember that the goal is to simply connect with the person, not to try and bring up Beachbody as quickly as possible. Allow the conversation to progress naturally and there will be an opportunity to bring it up, I promise. 

Second, if you’re struggling to figure out how to strike up a conversation, consider these ideas:

  • What do you have in common? Use this to start up a conversation.

  • What is a sincere compliment you can give them? People love to get sincere compliments.

  • Ask for their help with something. Find a meaningful but simple way they could help you and ask.

  • Ask their opinion on something. Show you've noticed what they've been sharing and ask their opinion on something related to what they've been talking about.

Third, after you’ve started the conversation, use the F.O.R.M. approach to get to know them better.


  1. F: Family – Ask about their family. "Do you have kids?" "Did you grow up in_______?"

  2. O: Occupation – Ask about their job. "What do you do" "How did you get into_______?"

  3. R: Recreation – Ask about what they do for fun: "Do you have a hobby or play sports?"

Once you've gotten to know them better and established some trust through your conversation, invite them to do something (follow you on FB, join your FB group, etc.) that allows you to stay connected.


  • M: Message – Add value and increase connection. “I’ve got a great Facebook group where we chat about health and fitness that I think you’d like. Can I add you to the group?”

   Check out the How to Build Relationships document for more ideas on how to use the F.O.R.M. approach.


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